Tips for Combining Your Social Media and SEO Strategies

Social media and SEO, being the latest buzzwords in marketing, seem to offer unlimited success in raising brand awareness and reaching new customers online. Both strategies are foolproof, however, and both can actually diminish the online success of a brand if handled clumsily.

SEO and social media are both difficult for the amateur to grasp, simply because the environment they exist in transforms and develops rapidly. Outdated SEO techniques, for example, will at best have no effect on your page rankings in search engine results, or at worst will bury your page further down the list as it is perceived as either spam or irrelevant.

One of the latest online marketing innovations is the practice of combining social media and SEO techniques for a more holistic approach to broadening an online audience. This trend could mean that further developments in both are easier to follow, as they share more and more qualities. Here are a few tips on how to integrate your social media and SEO strategies to get more success both with search engines and with real people on the web.

  • Write social content with SEO in mind: Including social content, such as blogs, videos, audio or images, in your web design can be a great technique to increase the interactivity of your site and to encourage user contributions through comments, discussions and queries. Social content is also useful for optimisation as it has a fantastic capacity for interlinking, if it is interesting. The SEO prospects of your blog and other social content can be further improved through basic keyword targeting.
  • Use social media to drive traffic to your site: The purpose of SEO is undoubtedly to increase traffic to your site, and this can be done fairly easily through social media. You can make the most of the connections you make through social media by offering your social contacts limited discounts or broadcasting messages with enticing tag lines. Importantly, this boosts traditional SEO efforts as well, now that search engines are beginning to use social activity on a web page to determine its worth and relevance.
  • Write interesting content: The best piece of advice for SEO is, and always has been, to produce interesting content that people will want to share with each other across the web. Now that Google’s search algorithm focuses on how many times a particular article or web page is tweeted, amongst other things, the need to focus on engaging content, alongside other SEO techniques is even more important.

Working in Your SEO Strategy: The Use of Non Follow Links

Two months ago my internet marketing experience became very depressing. I was struggling to index one of my money making sites. The more quality links I got to my site, the more I went very down in the Google rankings. It was the first time I experienced the punishment of Google.

I am a website builder not a SEO expert. All my knowledge about SEO comes from eBooks’ and tips from experts. Several of them always told me that “No Follow Links” didn’t had any effect in the Google algorithm. I was always concentrated in getting Do Follow Links, as part of my SEO strategy.

To my bad luck, I was so wrong!

First let’s define what is a non follow link. In a very basic and simple way, is an HTML attribute that tells the search engines that one particular ling shouldn’t influence the website rankings of help with his indexing.

During my ranking battle with Google, I read a very exciting E Book from Josip Barbaric. He was the light in my path. His approach on No Follow Link was very different. To him No follow Links were essential for a good Google ranking. The logic is very easy to understand.

The Google algorithm takes links as a vote of trust from the users. If the quality of the links is good, Google increase his trust in your site. But you must be very careful in how you get those links. If you practice the conventional SEO strategies your goal is getting links, links and more links, but Google don’t only evaluate the number of links. They also evaluate how you get those links.

When a website doesn’t uses SEO techniques but has a good Google ranking, the quality of the content is the key. Visitors find this content relevant to their search and from time to time they link or trust in the website making a recommendation or review via social bookmarking, social media, web 2.0, etc. Almost all this social sites uses non follow links and the visitors establish the links in a natural and organic way.

Blog owners could use the site content because is good and webmasters establish links to the site because of its quality. The visitors of the website don’t see if they are bringing a non follow or a do follow link. They only recommend the site using their preferred method. If you think with this kind of logic then you can understand the Google algorithm

You must establish a good number of do follow links to your site, but you have to consider to establish non follow links too and this link placement most be organic. Never get 150 links(do follow or non follow) in one week and then nothing for the other week. Is not organic or natural. Google is going to punish you.

In my experience the best way to establish non follow links is using social media and bookmarking sites. I personally recommend social marker since you can establish a nice number of links in minutes. Almost all the sites that are listed in social marker (approximately 60%) have the non follow attribute. After my video money making site got several non follow links the Google rankings were better. I conclude that you most consider the placement of non follow links in your SEO strategy as an essential part of your success.

SEO Tip: The Effects of Following Your Competitors’ SEO Strategies

Rankings are effects of the proper implementation of SEO strategies and of acquiring the more appropriate keyword phrases that drive the great volume of traffic to one’s website. And if your competitors are getting the higher rankings then it can be said that they are doing these things more appropriately.

If your competitors are getting these high rankings, will it be proper if you follow their SEO strategies? You may follow or survey the relevance of their keywords to their themes and acquire a list of similar keywords following the theme’s relevance and install these keywords to your own.

With this strategy you are not directly following your competitors, but having your own but somewhat similar techniques. There is no rule against following competitors SEO strategies just like there is no rule if you create more specific landing pages for the similar keywords you used.

It will be better if you run an SEO competitive analysis of your competitors’ site against your own. Run an analysis of the similar keywords chosen for your contents against your competitors by doing the following:

• Analyze your competitors’ contents and compare these against your own. This way you will have a good benchmark on how much optimization you need for your site.

• Compare the title and description tags of your competitors against your own. You can see the keyword inclusions they have in the titles and descriptions and do your own optimization for your site.

• Analyze your competitors’ contents and see the inclusion of keywords in the content body and keyword density they have. Are your keywords not of the proper keyword density in the content body?

• Keywords in the domain name are good points and if your competitors have these, they certainly deserve plus points. And if you follow these strategies also, you can get better position.

Your website may have been optimized already for the targeted keywords and still you are not getting better rankings. And your competitors are still getting better positions, and then it is a must that you check on certain things in your site.

1. Check the URL Structure.

• See that your sites’ URL structure is well defined. This will help you in the SEO efforts of getting high rankings for your site.

2. Importance of domain age.

• Domain age can be seen as a source of credibility by the search engines. If your competitors have domains of this longer age then chances are they are seen as more credible by the search engines.

3. Have a site-map.

• For better navigation by the search engines, install a site-map in your site. This technique can give better positions in the search engines.

4. Install internal navigation.

• Having an internal navigation system is good for your ranking objectives. It can lead users to your internal content pages.